Matthew Lee is the Founder of KoreHoop, a basketball coach, skills trainer, content creator, and former collegiate athlete with playing experience across the United States, Taiwan, and China.

His background combines competitive basketball with coaching, player development, sports media, and brand partnerships. Matthew has worked in high level training environments with collegiate athletes preparing for the NBA Draft, as well as professional players competing at the time.

As a coach and trainer, he specializes in player development, individual skills training, team leadership, practice planning, and athlete mentorship. Through KoreHoop, Matthew also creates motivational basketball content, shares athlete stories, and helps sports brands authentically connect with basketball communities.